https://www.carlinwestagency.com/news daily 0.75 2020-02-12 https://www.carlinwestagency.com/work daily 0.75 2020-06-05 https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1591390044920-V6N30IQMEC7IWA0UE5FU/Untitled+design.png Our Work https://www.carlinwestagency.com/contact daily 0.75 2022-01-18 https://www.carlinwestagency.com/termsofservice daily 0.75 2020-01-28 https://www.carlinwestagency.com/privacy-policy daily 0.75 2020-04-07 https://www.carlinwestagency.com/home daily 1.0 2021-01-28 https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580316985076-5XZFKQCFFJ1EIEWSAWTK/CPK_LOGO.png Home https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580314866566-KGX363RFW8TU5MQX5WWN/http___pluspng.com_img-png_pokemon-logo-png-file-pokemon-logo-png-500.png Home https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580315046919-VN8RYIXPABLTNTQ2XJO8/http___pluspng.com_img-png_yugioh-png-yugioh-logo-png-1431.png Home https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580316761898-CII389KOV9LUU5O3TMOE/NicePng_shopkins-png_249669+%281%29.png Home https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580315211270-U12Y4BIZD3JQV8I0SZNK/hiclipart.com.png Home https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1591389590798-REHBPLLVJKC111XX6ARO/imageedit_18_4003328493.png Home https://www.carlinwestagency.com/about-us daily 0.75 2020-06-05 https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580322938640-BRWQ2PHM9LXCFR9TXZ1G/cw.jpeg About Us - About Our CEO & Founder For fifteen years prior, Carlin West served as Executive Vice President, Acquisitions and Development, for leading children’s entertainment company 4Kids Entertainment (NYSE: KDE). In her tenure at 4Kids, West was responsible for the brand acquisition, launch, television positioning, licensing, advertising, public relations and marketing programs for many of today’s leading brands in entertainment including: the launch and execution of Pokémon (Hasbro), Yu-Gi-Oh! (Mattel), the successful return of the one-of-a-kind Cabbage Patch Kids (Play Along, Jakks), World Championship Wrestling (Toy Biz), Clear Chanel Entertainment Motor Sports’ Monster Jam (Mattel), Artlist Collection’s The Dog (LIMA 2004 Best Art License) and The Cat (Play Along), The American Kennel Club (Jakks Pacific), Jim Henson’s Pajanimals and The Winx Club (Mattel). West also spearheaded the acquisition and launch of the groundbreaking trading card game Chaotic, which brought together an animated television series with a physical and online gaming experience. The Dog and The Cat McDonald’s Promotion was named License! Magazine’s Best Quick Service Restaurant Premium of 2005. West was also granted the 2009 Women in Toys Wonder Woman Award for Licensing. West joined 4Kids Entertainment in 1993 as a consultant and independent television producer with her original creation of WMAC (World Martial Arts Council) Masters (Bandai), a live action martial arts-themed weekly television series. She went on to become Executive Vice President of the WMAC, overseeing the property’s marketing, advertising, and public relations. Subsequently, she took on licensing, marketing and PR responsibilities for Turner’s World Championship Wrestling (WCW), which became the most popular wrestling license in the marketplace and led to its acquisition by World Wrestling Entertainment (WWE). https://www.carlinwestagency.com/press daily 0.75 2020-01-29 https://www.carlinwestagency.com/images daily 0.75 2020-01-30 https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580414651971-VUHBOH0H927Q5XV5AEGK/image+%281%29.png Images https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580414909000-8AJ5R32TUV9WZYC2HEJM/HaK-Full-Logo_Wide-Black_web+%281%29.png Images https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580413601345-P2I2WJO2HO5KFP5R32ZW/http___pluspng.com_img-png_pokemon-logo-png-file-pokemon-logo-png-500.png Images https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580413750399-RQBFYKDM48GZL6NQJBL6/hiclipart.com.png Images https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580413547753-DU2DZP4AUVFBT3QD3W3X/NicePng_shopkins-png_249669.png Images https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580413844001-FX35PK598XFSLYT2ER4T/http___pluspng.com_img-png_yugioh-png-yugioh-logo-png-1431.png Images https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580414598014-V32ZY9WL8EFL3QZALUJ8/FAOSchwarz_logo.png Images https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580415786525-M7TYTHW631W1MUCS85XE/image.png Images https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1580413514780-Z92T2BZRVNJFPKE6QLMO/CPK_LOGO.png Images https://www.carlinwestagency.com/licensing daily 0.75 2020-02-20 https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1581371374064-6QPK6VK11Z0EKOW48JU4/branch.png Licensing https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1581370988458-73DXE0S088GAEFVW5G9J/intellectual-property.png Licensing https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1581371670528-9TIST63XHF8RUNVC79J8/image-asset.png Licensing https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1581371218306-0J7BM1CPOVTSI99HJYLH/risk.png Licensing https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1581371578671-C5YDVCO5DY3ODN2O12XM/image-asset.png Licensing https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1581370768512-JGR3SZ325DPHYAZOMQK5/shopping-cart.png Licensing https://www.carlinwestagency.com/branding daily 0.75 2020-02-20 https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1581530911157-KYEJLQ10H2M7BYTDIWV1/image-asset.jpeg Branding & Brand Development - Planning & Brainstorming The most important step - plan! Before we do anything, the most important thing is to figure out your short- and long-term brand objectives, as well as KPIs (Key Performance Indicators) to create the most optimal approach for licensing and development. These objectives revolve around identifying categories, ideating creative products, and driving sales of licensed merchandise. Together, we’ll answer the 5 Ws & H, which sets the groundwork for how we operate. These are just some of the general questions we ask pertaining to each brand - they’re different for everyone! Who - What’s the target audience? Who will you sell your product or license it to? Who will be involved in the back end? What - What will be the focus? What products will we want to put at the forefront? What categories do we want to target? When - What’s the time frame for the rollout of the product? Where - Where will we sell the product - online? In stores? Why - What’s the motivation behind the product? Does it correspond with the brand identity? How - What are the logistics for carrying out the plan? What moving parts need to be taken care of? https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1581531127840-1LO42X219O5UCZOCCU81/image-asset.png Branding & Brand Development - Strategizing & Preparation Now that we know what we want to do, it is time to craft the roadmap designated to achieving it! In this process, we will gather information (requirements, vendors, turnaround time, expenses, etc.) related to each strategy and corresponding tactic needed to develop a feasible and affordable plan. As the brand grows, we will continue to identify and pursue different consumer products and licensing initiatives in accordance with the brand objectives. https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1581530979952-B0XNR9ROJNRF78ROCA4U/image-asset.jpeg Branding & Brand Development - Deep Dive Into Content Once we’ve got a plan, now it’s time to go into your brand’s content and determine what market and business opportunities are congruent with the aforementioned objectives. Selecting assets that will in turn create thoughtful product is key. https://images.squarespace-cdn.com/content/v1/5e309a2f694d7e7e7737500a/1581531440741-QJNB18W43T2WCTGBCDBO/image-asset.jpeg Branding & Brand Development - Licensing, Brand Exploration, & More Once a strategy is approved, we’ll help develop a style guide to serve as your brand’s bible for consistency in all products - including the fonts, colors, characters, etc. that define it. CWA will help produce the sales materials and promotions for licensees, partners, and retailers, as well as continually managing it and making sure it adheres to the objectives and style. https://www.carlinwestagency.com/events-and-promos daily 0.75 2020-02-04 https://www.carlinwestagency.com/marketing daily 0.75 2020-02-20 https://www.carlinwestagency.com/trade-shows daily 0.75 2020-02-20